FitPay approached Squarelight to create some mobile screens around their concept for a hands free payment application that works through wearables. The project quickly expanded into identity work. Once the logo was completed, we helped give them some presence online with launch of a WordPress website.
FitPay offers an entirely new way for transacting payments using any wearable device. It frees consumers from having to carry cash, credit cards or a smartphone by allowing their identity to be authenticated with their unique biometric pattern. All personal data and card information is fully encrypted and protected – activated only when their “digital persona” is verified. Secure, touch-free payments are just heartbeat away.